Based on INNOGROW research activities, the policy brief in hand surveys novel business models and innovation in rural economies. The aim of the brief is to communicate useful research insights for policy-making and implementation purposes. The most relevant to rural entrepreneurship business models are presented as well as key-figures and facts regarding rural business model innovations. Selected cases of successful entrepreneurial trajectories are then described to exemplify the significance of innovation in business strategy organization, and overall sustainable rural growth. The policy brief concludes with research-informed policy
The team of Stara Zagora Regional Economic Development Agency (SZREDA) became the first partner of the INNOGROW project consortium (9 partners from eight EU countries), that received approval for good practice identified in Bulgaria within the framework of the project. The number of localized good practices is one of the key objectives of the project to promote the exchange of useful experience in the regions of Europe.
The good practice, which has been considered as successful for transfer in other countries and regions in the EU, is the TechnoStart initiative, which has three implemented editions by the Ministry of Economy and is directed at financing business ideas for students. After the discussion with the representatives from the institution, the necessary information and consent from the Ministry was obtained and the good practice was uploaded in the INTERREG Europe platform.